AdSense新条款禁止披露点击率等Google机密信息

今天登录AdSense管理后台时，发现跳出一个“条款”，我需要“接受条款”才继续使用AdSense，由于前段时间有所听闻，并且在6月份曾收到过Google的有关AdSense条款变更的来信，所以没有感到惊讶。由于涉及到AdSense的帐号安全问题，我于是认真阅读了长长两版的条款，最后接受条款后登录。

虽然很多信息对我们来说无关痛痒，但部分还是与我们的AdSense账户息息相关，不得不重视。看完后，觉得一条需要我们特别注意，就是有关“保密”的条款。

如下为条款内容：

请仔细阅读并接受以下条款。

Google AdSense Online Terms of Service
Google AdSense 在线服务条款

Welcome to AdSense!
欢迎使用 AdSense！

Thanks for your interest in our search and advertising services (the “Services”)!
感谢您有兴趣使用我们的搜索和广告服务（“服务”）！

By using our Services, you agree to these terms (the “AdSense Terms”), the AdSense Program Policies, and the Google Branding Guidelines (collectively, the “Agreement”). If ever in conflict, to the extent of such conflict, the AdSense Terms will take precedence over any other terms of the Agreement. Please read the Agreement carefully.
您使用我们的服务，即表示您同意这些条款（“AdSense 条款”）、AdSense 计划政策和谷歌品牌指南（统称“本协议”）。如果存在任何冲突，则仅就该等冲突而言，概以 AdSense 条款为准。请仔细阅读本协议。

As used in the Agreement, “you” or “publisher” means the individual or entity using the Services (and/or any individual, entity or successor entity, agency or network acting on your behalf), “we,” “us” or “Google” means Google Asia Pacific Pte. Ltd., and the “parties” means you and Google.
在本协议中，“您”或“发布商”指使用服务的个人或实体（和／或代您行事的任何个人、实体或后继实体、机构或网络），“我们”或“谷歌”指谷歌亚太私人有限公司，“双方”指您和谷歌。

Access to the Services; AdSense Accounts
使用服务；AdSense 账户

Your use of the Services is subject to your creation and our approval of an AdSense account (an “Account”). We have the right to refuse or limit your access to the Services. By submitting an application to use the Services, if you are an individual, you represent that you are at least 18 years of age with full capacity for civil conduct. You may only have one Account.
您需要创建一个 AdSense 账户（“账户”）并取得我们批准，才能使用服务。我们有权拒绝或限制您使用服务。如果您为个人，您提交使用服务申请，即表示您至少年满 18 岁，具有完全民事行为能力。您仅可拥有一个账户。

By enrolling in AdSense, you permit Google to serve, as applicable, (i) advertisements and other content (“Ads”), (ii) Google search boxes and search results, and (iii) related search queries and other links to your websites, mobile applications, media players, mobile content, and/or other properties approved by Google (each individually a “Property”). In addition, you grant Google the right to access, index and cache the Properties, or any portion thereof, including by automated means. Google may refuse to provide the Services to any Property.
注册 AdSense，即表示您准许谷歌在适当情况下，提供 (i) 广告和其他内容（“广告”），(ii) 谷歌搜索框和搜索结果，以及 (iii) 相关搜索查询，您的网站的其他链接、移动电话应用程序、媒体播放器、移动电话内容和／或谷歌批准的其他资源（每个独自称为“资源”）。此外，您授权谷歌使用、索引和缓存资源或任何部分资源，包括以自动方式操作。谷歌可拒绝向任何资源提供服务。

Any Property that is a software application and accesses our Services (a) may require preapproval by Google in writing, and (b) must comply with Google’s Software Principles.
任何软件应用程序资源使用我们的服务，(a) 可能需要谷歌事先书面批准，而且 (b) 必须遵守谷歌的软件原则。

Using our Services
使用我们的服务

You may use our Services only as permitted by this Agreement and any applicable laws. Don’t misuse our Services. For example, don’t interfere with our Services or try to access them using a method other than the interface and the instructions that we provide.
您仅可在本协议和任何适用法律准许的情况下使用我们的服务。请勿滥用我们的服务。例如，不能干扰我们的服务，也不能试图避开我们提供的界面和不按我们的说明而以其他方式使用服务。

You may discontinue your use of any Service at any time by removing the relevant code from your Properties.
您可通过从您的资源中删除相关代码，随时中断使用任何服务。

Changes to our Services; Changes to the Agreement
服务的改变；本协议的更改

We are constantly changing and improving our Services. We may add or remove functionalities or features of the Services at any time, and we may suspend or stop a Service altogether.
我们会不断改变和改善我们的服务。我们可以随时添加或删减服务的功能和特征，也可以暂停或完全停止服务。

We may modify the Agreement at any time. We’ll post any modifications to the AdSense Terms on this page and any modifications to the AdSense Program Policies or the Google Branding Guidelines on their respective pages, and you agree to browse these pages on a weekly basis. Changes will not apply retroactively and generally will become effective 30 days after they are posted. However, changes addressing new functions for a Service or changes made for legal reasons will be effective immediately. If you don’t agree to any modified terms in the Agreement, you’ll have to stop using the affected Services.
我们可随时修改本协议。我们会将对 AdSense 条款的任何修改发布在此页面上，将对 AdSense 计划政策和谷歌品牌指南的任何修改发布在各自相关页面上，您同意每周浏览这些页面。更改不会追溯性应用，一般会在发布 30 天后生效。不过，关于服务新功能的更改或者出于法律原因作出的更改将即时生效。如果您不同意本协议中任何修改后的条款，则必须停止使用相关服务。

Payments
付款

Subject to this Section 5 and Section 10 of these AdSense Terms, you will receive a payment related to the number of valid clicks on Ads displayed on your Properties, the number of valid impressions of Ads displayed on your Properties, or other valid events performed in connection with the display of Ads on your Properties, in each case as determined by Google.
根据 AdSense 条款第 5 条和第 10 条，您将就您的资源上显示的广告的有效点击次数、有效展示次数，或针对您资源上所显示广告进行的其他有效活动，您将获得款项，以上各种情况，款项均由谷歌确定。

Except in the event of termination, we will pay you by the end of the calendar month following any calendar month in which the earned balance in your Account equals or exceeds the applicable payment threshold. If you implement search Services, our payments may be offset by any applicable fees for such Services.
除非发生终止，我们将在您的账户内所获取的余额达到或超过适用的付款门限值后，在下一个日历月月底之前向您付款。如果您使用搜索服务，我们的付款可与该服务适用的收费相抵扣。

Unless expressly authorized in writing by Google, you may not enter into any type of arrangement with a third party where that third party receives payments made to you under the Agreement or other financial benefit in relation to the Services.
除非谷歌明确书面授权，您不得与第三方订立任何类型的安排，以让第三方收取本协议下我们对您的付款或者有关服务的其他经济利益。

Payments will be calculated solely based on our accounting. Payments to you may be withheld to reflect or adjusted to exclude any amounts refunded or credited to advertisers and any amounts arising from invalid activity, as determined by Google in its sole discretion. Invalid activity is determined by Google in all cases and includes, but is not limited to, (i) spam, invalid queries, invalid impressions or invalid clicks on Ads generated by any person, bot, automated program or similar device, including through any clicks or impressions originating from your IP addresses or computers under your control; (ii) clicks solicited or impressions generated by payment of money, false representation, or requests for end users to click on Ads or take other actions; (iii) Ads served to end users whose browsers have JavaScript disabled; and (iv) clicks or impressions co-mingled with a significant amount of the activity described in (i, ii, and iii) above.
付款将仅基于我们的账单计算。谷歌可全权酌情决定扣留或者调整对您的付款，以反映或者排除退还或支付给广告商的任何款项和因无效活动产生的任何款项。任何情况下，无效活动均由谷歌确定，包括但不限于 (i) 在广告上任何人士、自动程序、自动化程序或类似装置产生的垃圾邮件、无效查询、无效展示或无效点击，包括通过从您的 IP 地址或您可控制的计算机产生的任何点击或展示；(ii) 因付款、错误声明或要求最终用户点击广告或采取其他措施而产生的点击或展示；(iii) 向浏览器停用 JavaScript 的最终用户提供广告；以及 (iv) 掺杂上述（i、ii 和 iii）大量活动的点击或展示。

In addition to our other rights and remedies, we may (a) withhold and offset any payments owed to you under the Agreement against any fees you owe us under the Agreement or any other agreement, or (b) require you to refund us within 30 days of any invoice, any amounts we may have overpaid to you in prior periods. If you dispute any payment made or withheld relating to the Services, you must notify Google in writing within 30 days of any such payment. If you do not, any claim relating to the disputed payment is waived. If an advertiser whose Ads are displayed on any Property defaults on payment to Google, we may withhold payment or charge back your account.
除我们可享有的其他权利和救济外，我们可 (a) 扣留并以您在本协议或任何其他协议下应付我们的任何费用抵扣本协议下我们应付给您的任何付款，或 (b) 要求您在任何发票日期后 30 天内向我们退还我们以前可能多付给您的任何款项。如果您对我们做出或扣留的与服务相关的任何付款有争议，您必须在收到付款后 30 天内书面告知谷歌。若不如此，将视为放弃有关争议付款的任何主张。如果任何资源上所显示广告的任何广告商拖欠谷歌款项，我们可扣留款项或从您的账户索回款项。

To ensure proper payment, you are responsible for providing and maintaining accurate contact and payment information in your Account. You are responsible for any charges assessed by your bank or payment provider.
为确保适当付款，您有责任提供并在您的账户内保持准确的联系信息和付款信息。您应承担您的银行或款项提供者收取的任何手续费。

Taxes
税费

As between you and Google, Google is responsible for all taxes (if any) associated with the transactions between Google and advertisers in connection with Ads displayed on the Properties. You are responsible for all taxes (if any) associated with the Services, other than taxes based on Google’s net income. All payments to you from Google in relation to the Services will be treated as inclusive of tax (if applicable) and will not be adjusted. If Google is obligated to withhold any taxes from its payments to you, Google will notify you of this and will make the payments net of the withheld amounts. Google will provide you with original or certified copies of tax payments (or other sufficient evidence of tax payments) if any of these payments are made by Google.
根据您与谷歌之间的协定，谷歌与广告商有关在资源上显示广告的交易所产生的所有相关税费（如有）均由谷歌负责承担，与服务有关的所有税费（如有，谷歌的净收入所得税除外）均由您负责承担。谷歌向您支付的有关服务的所有款项均视为已包含税费（如适用），且不会进行调整。如果谷歌须从给您的款项中扣留任何税费，谷歌将会通知您，并在扣留税费的基础上向您付款。如果谷歌支付任何税费，谷歌会向您提供相关付款原件或经验证的副本（或者其他可充分证明税费付款的证据）。

Intellectual Property; Brand Features
知识产权；品牌特征

Other than as set out expressly in the Agreement, neither party will acquire any right, title or interest in any intellectual property rights belonging to the other party or to the other party’s licensors.
除本协议明确列明者外，任何一方均不会在属于另一方或另一方许可方的任何知识产权权利中获取任何权利、所有权和权益。

If Google provides you with software in connection with the Services, we grant you a non-exclusive, non-sublicensable license for use of such software. This license is for the sole purpose of enabling you to use and enjoy the benefit of the Services as provided by Google, in the manner permitted by the Agreement. Other than distributing content via the AdMob SDK, you may not copy, modify, distribute, sell, or lease any part of our Services or included software, nor may you reverse engineer or attempt to extract the source code of that software, unless laws prohibit those restrictions or you have our written permission. You will not remove, obscure, or alter Google’s copyright notice, Brand Features, or other proprietary rights notices affixed to or contained within any Google services, software, or documentation.
如果谷歌向您提供与服务有关的软件，我们将授予您一项非独占的且不可转让的软件使用许可。该许可仅为您按照本协议准许的方式，使用和享用谷歌所提供的服务而授予。除了通过AdMob SDK发布内容，您不得复制、修改、分发、出售或出租服务的任何部分或内含软件，也不得对软件进行逆向工程或试图提取软件的源代码，除非法律禁止设定上述限制或者您已获得我们的书面同意。您不能删除、掩蔽或更改任何谷歌服务、软件或文件中附带或包含的谷歌版权通知、品牌特征或其他所有权权利通知。

We grant you a non-exclusive, non-sublicensable license to use Google’s trade names, trademarks, service marks, logos, domain names, and other distinctive brand features (“Brand Features”) solely in connection with your use of the Services and in accordance with the Agreement and the Google Branding Guidelines. We may revoke this license at any time. Any goodwill arising from your use of Google’s Brand Features will belong to Google.
我们授予您一项非独占的、不可转让的许可，以允许您仅在使用服务时，根据本协议和谷歌品牌指南使用谷歌的商用名称、商标、服务标志、徽标、域名和其他独特品牌特征（“品牌特征”）。我们可随时撤销此项许可。因使用谷歌品牌特征产生的任何商誉均归属谷歌所有。

We may include your name and Brand Features in our presentations, marketing materials, customer lists and financial reports.
我们可在我们的报告、市场营销材料、客户清单和财务报告中用到您的名称和品牌特征。

Privacy
隐私

Our privacy policy explains how we treat your personal data and protect your privacy when you use our Services. By using our Services, you agree that Google can use such data in accordance with our privacy policy.
隐私政策旨在解释在您使用服务时，我们如何对待您的个人资料和保护您的隐私。您使用我们的服务，即表示您同意谷歌可以根据自身隐私政策使用您的个人资料。

You will ensure that at all times you use the Services, the Properties have a clearly labeled and easily accessible privacy policy that provides end users with clear and comprehensive information about cookies, device-specific information, location information and other information stored on, accessed on, or collected from end users’ devices in connection with the Services, including, as applicable, information about end users’ options for cookie management. You will use commercially reasonable efforts to ensure that an end user gives consent to the storing and accessing of cookies, device-specific information, location information or other information on the end user's device in connection with the Services where such consent is required by law.
您应确保在您使用服务时，资源上一直有明确标记且可容易访问的隐私政策，隐私政策向最终用户提供有关 cookie 的综合明确信息、有关装置的具体信息、地点信息以及最终用户装置上储存的、可存取的或收集的有关服务的其他信息，包括有关最终用户 cookie 管理选项的信息（如适用）。您将采取商业上的合理努力确保在法律规定需要最终用户同意的情况下，最终用户同意储存和存取有关 cookie 和特定装置的信息、地点信息以及最终用户装置上有关服务的其他信息。

Confidentiality
保密

You agree not to disclose Google Confidential Information without our prior written consent. "Google Confidential Information" includes: (a) all Google software, technology and documentation relating to the Services; (b) click-through rates or other statistics relating to Property performance as pertaining to the Services; (c) the existence of, and information about, beta features in a Service; and (d) any other information made available by Google that is marked confidential or would normally be considered confidential under the circumstances in which it is presented. Google Confidential Information does not include information that you already knew prior to your use of the Services, that becomes public through no fault of yours, that was independently developed by you, or that was lawfully given to you by a third party. Notwithstanding this Section 9, you may accurately disclose the amount of Google’s gross payments resulting from your use of the Services.
您同意未经我们事先书面同意，不披露谷歌机密信息。 “谷歌机密信息”包括： (a) 谷歌所有与服务有关的软件、技术和文件；(b) 与资源表现有关的涉及服务的点击率或其他统计信息；(c) 服务中的试用版特征和与其相关的信息；和 (d) 谷歌提供的标记为机密或在显示时一般视为机密的任何其他信息。谷歌机密信息不包括您在使用服务之前已经了解的信息、并非因您的过错而公开的信息、由您独立开发的信息以及第三方合法提供予您的信息。即使本条已有任何规定，您亦可准确地披露因您使用服务而谷歌支付的款项总额。

Termination
终止

You may terminate the Agreement at any time by completing the account cancellation process. The Agreement will be considered terminated within 10 business days of Google's receipt of your notice. If you terminate the Agreement and your earned balance equals or exceeds the applicable threshold, we will pay you your earned balance within approximately 90 days after the end of the calendar month in which the Agreement is terminated. Any earned balance below the applicable threshold will remain unpaid.
您可随时在完成账户注销程序后，终止本协议。本协议将在谷歌收到您的通知后 10 个工作日内视为终止。如果在您终止本协议时，您所获取的余额等于或超过适用门限值，我们将在本协议终止的当前日历月结束后大约 90 天内，向您支付余额。凡不足适用门限值的余额，均不予支付。

Google may at any time terminate the Agreement, or suspend or terminate the participation of any Property in the Services for any reason. The parties agree to waive any provisions of local law which may limit, restrict, require a court order, or otherwise inhibit Google’s ability to terminate this Agreement at its sole discretion. If we terminate the Agreement due to your breach or due to invalid activity, we may withhold unpaid amounts or charge back your account. If you breach the Agreement or Google suspends or terminates your Account, you (i) will not be allowed to create a new Account, and (ii) may not be permitted to monetize content on other Google products.
谷歌可随时基于任何原因，终止本协议或暂停或停止参与任何服务资源。如果任何当地法律条款限制、制约、要求法庭命令或者以其他方式限制谷歌自行决定终止本协议的能力，双方同意放弃遵守该等条款。如果我们由于您的违约或由于无效活动而终止本协议，我们可扣留未付款项或从您的账户索回已付款项。如果您违反本协议或者谷歌暂停或终止您的账户，则您 (i) 将不能创建新账户，(ii) 也不能将其他谷歌产品上的内容转换为款项。

Indemnity
赔偿

You agree to indemnify and defend Google, its affiliates, agents, and advertisers from and against any and all third-party claims and liabilities arising out of or related to the Properties, including any content served on the Properties that is not provided by Google, your use of the Services, or your breach of any term of the Agreement. Google’s advertisers are third-party beneficiaries of this indemnity.
您同意就因资源（包括资源上显示的但并非由谷歌提供的任何内容）、您使用服务或您违反本协议任何条款而产生的或与此有关的任何及所有第三方索赔和责任，为谷歌及其关联企业、代理和广告商作出抗辩，并向其提供赔偿。谷歌广告商为此赔偿的第三方受益人。

Representations; Warranties; Disclaimers
声明；保证；免责声明

You represent and warrant that (i) you have full power and authority to enter into the Agreement; (ii) you are the owner of, or are legally authorized to act on behalf of the owner of, each Property; (iii) you are the technical and editorial decision maker in relation to each Property on which the Services are implemented and that you have control over the way in which the Services are implemented on each Property; (iv) Google has never previously terminated or otherwise disabled an AdSense account created by you due to your breach of the Agreement or due to invalid activity; (v) entering into or performing under the Agreement will not violate any agreement you have with a third party or any third-party rights; and (vi) all of the information provided by you to Google is correct and current.
您声明并保证：(i) 您拥有充分权力和权限订立本协议；(ii) 您是各个资源的所有人，或者您获合法授权代表各个资源的所有人行事；(iii) 您是有关执行服务的各个资源的技术和评论决策人，且您对各个资源上执行服务的方式具有控制权；(iv) 谷歌此前从未因您违反本协议或无效活动，而终止或以其他方式停用您创建的 AdSense 账户；(v) 订立或履行本协议不会违反您与第三方订立的任何协议或任何第三方权利；和 (vi) 您向谷歌提供的所有信息均是正确且最新的。

OTHER THAN AS EXPRESSLY SET OUT IN THE AGREEMENT, WE DO NOT MAKE ANY PROMISES ABOUT THE SERVICES. FOR EXAMPLE, WE DON’T MAKE ANY COMMITMENTS ABOUT THE CONTENT WITHIN THE SERVICES, THE SPECIFIC FUNCTION OF THE SERVICES, OR THEIR PROFITABILITY, RELIABILITY, AVAILABILITY, OR ABILITY TO MEET YOUR NEEDS. WE PROVIDE EACH SERVICE “AS IS”.
除本协议明确列明者外，我们不就服务做出任何承诺。例如，我们不就服务内容、特定服务功能、或服务的盈利能力、可靠性、可用性或者满足您需求的能力做出任何承诺。每项服务均是“按原样”提供。

TO THE EXTENT PERMITTED BY LAW, WE EXCLUDE ALL WARRANTIES, EXPRESS, STATUTORY OR IMPLIED. WE EXPRESSLY DISCLAIM THE WARRANTIES OR CONDITIONS OF NONINFRINGEMENT, MERCHANTABILITY, AND FITNESS FOR A PARTICULAR PURPOSE. TO THE EXTENT SUCH STATUTORY WARRANTIES OR CONDITIONS APPLY AND CANNOT BE EXCLUDED, TO THE EXTENT TO WHICH GOOGLE IS ALLOWED, GOOGLE LIMITS ITS LIABILITY IN RESPECT OF ANY CLAIM UNDER THOSE WARRANTIES OR CONDITIONS TO, AT GOOGLE’S OPTION, THE SUPPLYING OF THE SERVICES AGAIN OR THE PAYMENT OF THE COST OF HAVING THE SERVICES SUPPLIED AGAIN.
在法律允许的范围内，我们不做任何明示、法定或默示保证。我们明确表示不就有关不侵权、适销性或特定用途适用性的保证或条款承担任何责任。在法定保证或条款适用且不可免除的情况下，谷歌可在获得允许的范围内，根据自身选择将其有关在前述保证或条款下任何索赔偿的责任限制在再次提供服务或再次支付提供服务的费用的范围之内。

Nothing in this Agreement, including Sections 11, 12 and 13, shall exclude or limit Google’s warranty or liability for losses which may not be lawfully excluded or limited by applicable law. Some jurisdictions do not allow the exclusion of certain warranties or conditions or the limitation or exclusion of liability for loss or damage caused by negligence, breach of contract or breach of implied terms, or incidental or consequential damages. Accordingly, only the limitations which are lawful in your jurisdiction will apply to you and Google’s liability will be limited to the maximum extent permitted by law.
就在适用法律下不可合法免除或限制的损失而言，本协议所载任何内容（包括第 11 条、第 12 条、第 13 条）不免除或限制谷歌就此做出保证或承担责任。某些司法管辖区不允许免除某些保证或条款，也不允许限制或免除就因疏忽、违反合约或违反默示条款导致的损失或损害赔偿或者附带或引起的损害赔偿而应承担的责任。因此，仅在您的司法管辖区属合法的限制适用于您，谷歌的责任将限于法律允许的最大范围。

Limitation of Liability
责任限制

TO THE EXTENT PERMITTED BY LAW, EXCEPT FOR ANY INDEMNIFICATION OBLIGATIONS HEREUNDER OR YOUR BREACH OF ANY INTELLECTUAL PROPERTY RIGHTS, CONFIDENTIALITY OBLIGATIONS AND/OR PROPRIETARY INTERESTS RELATING TO THE AGREEMENT, (i) IN NO EVENT SHALL EITHER PARTY BE LIABLE UNDER THE AGREEMENT FOR ANY CONSEQUENTIAL, SPECIAL, INDIRECT, EXEMPLARY, PUNITIVE DAMAGES, OR LOSSES AND EXPENSES WHETHER IN CONTRACT, TORT OR ANY OTHER THEORY, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR LOSSES AND EXPENSES AND NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY, AND (ii) EACH PARTY’S AGGREGATE LIABILITY UNDER THE AGREEMENT IS LIMITED TO THE NET AMOUNT RECEIVED AND RETAINED BY THAT PARTICULAR PARTY IN CONNECTION WITH THIS AGREEMENT DURING THE THREE MONTH PERIOD IMMEDIATELY PRECEDING THE DATE OF THE CLAIM. Each party acknowledges that the other party has entered into the Agreement relying on the limitations of liability stated herein and that those limitations are an essential basis of the bargain between the parties.
在法律允许的范围内，除本协议下的任何赔偿义务或者您违反任何知识产权权利、保密义务和／或有关本协议的所有权权益外，(i) 在任何情况下，任何一方均无须在本协议下就任何相应而生的、特殊的、间接的、惩戒性的、惩罚性的损害赔偿、损失或费用（无论是基于合同、侵权或任何其他理论）承担责任，即使该方已获告知可能出现这些损害赔偿、损失和费用且即使未能必要地做出任何有限补救；和 (ii) 各方在本协议下的全部责任仅限于该方在索赔日期之前的前三个月期间内根据本协议收到和留存的净款项。各方确认，另一方是基于本协议所述的责任限制订立本协议，且责任限制是双方协商的根本基础。

Miscellaneous
其他规定

Entire Agreement; Amendments. The Agreement is our entire agreement relating to your use of the Services and supersedes any prior or contemporaneous agreements on that subject. This Agreement may be amended (i) in a writing signed by both parties that expressly states that it is amending the Agreement, or (ii) as set forth in Section 4, if you keep using the Services after Google modifies the Agreement.
完整协议；修订. 本协议是双方就您使用服务达成的完整协议，取代此前或当前与该标的相关的所有协议。本协议可通过以下方式修订：(i) 经双方签字的书面形式，且双方明确表明正在修订本协议；或 (ii) 第 4 条所载的方式（如果在谷歌修订本协议后您仍在使用服务）。

Assignment. You may not assign or transfer any of your rights under the Agreement.
转让. 您不可转让或让渡您在本协议下的任何权利。

Independent Contractors. The parties are independent contractors and the Agreement does not create an agency, partnership, or joint venture.
独立订约方. 双方均为独立订约方，本协议不建立任何代理关系、合作伙伴关系或合资企业关系。

No Third-Party Beneficiaries. Other than as set forth in Section 11, this Agreement does not create any third-party beneficiary rights.
无第三方受益人. 除第 11 条列明者外，本协议不产生任何第三方受益人权利。

No Waiver. Other than as set forth in Section 5, the failure of either party to enforce any provision of the Agreement will not constitute a waiver.
不弃权. 除第 5 条规定外，任何一方未执行本协议任何条款不构成弃权。

Severability. If it turns out that a particular term of the Agreement is not enforceable, the balance of the Agreement will remain in full force and effect.
可分割性. 即使本协议中的任何条款无法执行，本协议中的其他条款仍然完全有效。

Survival. Sections 7, 9, 10, 11, 13, and 14 of these AdSense Terms will survive termination.
存续. 本协议终止后，AdSense 条款的第 7、9、10、11、13 和 14 条仍然继续有效。

Governing Law; Venue. All claims arising out of or relating to this Agreement or the Services will be governed by California law, excluding California’s conflict of laws rules. The parties will try in good faith to settle any dispute relating to the Agreement (“Dispute”) within 30 days after such Dispute arises. If the Dispute is not resolved within 30 days, it must be resolved by arbitration by the International Centre for Dispute Resolution of the American Arbitration Association and conducted in accordance with its Expedited Commercial Rules in force as of the date of the Agreement. There will be one arbitrator selected by mutual agreement of the parties. The arbitration will be conducted in English in Santa Clara County, California, USA. Either party may apply to any court having jurisdiction for injunctive relief necessary to protect its rights pending resolution of the arbitration. Any decision rendered by the arbitrator will be final and binding on the parties, and judgment thereon may be entered by any court of competent jurisdiction. The arbitrator may order equitable or injunctive relief consistent with the remedies and limitations in the Agreement. All information disclosed in connection with the arbitration, including the existence of the arbitration, will be Confidential Information governed by the confidentiality provision of Section 9. The parties may, however, disclose such information to an appropriate court under confidentiality restrictions, as necessary to seek enforcement of any arbitration award or judgment or to seek any relief permitted under the terms hereof.
管限法律；仲裁地. 因本协议或服务产生或与本协议或服务有关的任何索陪均受加利福尼亚法律（不包括加利福尼亚冲突法规则）的管限。双方须本着善意原则尝试在有关本协议的任何争议（下称“争议”）发生后的 30 天内予以解决。如果争议未能在 30 天内得到解决，则必须由美国仲裁协会国际争议解决中心根据本协议订立时有效的快速仲裁规则 (Expedited Commercial Rules) 进行仲裁解决。双方须共同选择一名仲裁员。仲裁将在美国加利福尼亚州圣塔克拉拉郡用英语进行。任何一方均可在仲裁解决之前向具有管辖权的任何法院申请保护其权利所必需的禁令救济。仲裁员作出的任何裁决均为最终裁决且对双方都具有约束力，具有管辖权的任何法院可基于其作出相应判决。仲裁员可以做出与本协议中的补救与限制条款一致的衡平救济或禁令救济命令。针对仲裁披露的所有信息（包括进行了仲裁这一事实）均为适用于第 9 条保密规定的机密信息。不过，双方在寻求执行任何仲裁裁决或判决或寻求本协议中的条款所允许的任何救济时，如有必要，可根据保密限制条款向适当的法院披露此类信息。

Force Majeure. Neither party will be liable for inadequate performance to the extent caused by a condition (for example, natural disaster, act of war or terrorism, riot, labor condition, governmental action, and Internet disturbance) that was beyond the party’s reasonable control.
不可抗力. 如果任何一方因超出其合理控制范围的状况（例如自然灾害、战争或恐怖主义行为、暴动、劳动条件、政府行为和互联网干扰）而导致未能充分履约，则该方无须就此负责。

Communications. In connection with your use of the Services, we may contact you regarding service announcements, administrative messages, and other information. You may opt out of some of those communications in your Account settings. For information about how to contact Google, please visit our contact page.
通信. 就您使用服务而言，我们可能会与您联系并向您发送服务公告、管理讯息和其他信息。您可在您的账户设置中选择退订某些信息。如欲了解有关如何联系谷歌的信息，请访问我们的联系页面。

Language. This Agreement is drafted in English and Chinese. In the event of a conflict, the English language text shall prevail.
语言。本协议以中英文书写，且如两种文本存在任何冲突，以英文文本为准。

* * *

Service-Specific Terms
服务特定条款

If you choose to implement any of the following Services on a Property, you also agree to the additional terms identified below:
如果您选择在资源上执行以下任何服务，您还须同意下方指明的额外条款：

AdMob: the AdMob Publisher Guidelines and Policies.
AdMob： AdMob 发布商指南和政策。

Custom Search Engine: the Custom Search Engine Terms of Service.
自定义搜索引擎：自定义搜索引擎服务条款。

是的，我已阅读并接受协议。
（您声明您是此帐户的管理员，经授权代表帐户所有者行事并同意遵守此协议。）
在我下次登录时询问我。
（请注意：如果您不接受这些条款及条件，则无法继续使用 AdSense。）

————————————————————————————————

Google 6月份的邮件中，更能说明本次AdSense条款的主要变更。如下为主要内容：

尊敬的客户：

您好！谨在此通知您，我们将在 30 天内更新 AdSense 条款及条件，以确保其内容及时更新并且与其他 Google 产品政策保持一致。

此日期之后，在登录到您的帐户时，您将看到一个通知，通知中包含更新后的条款并提示您接受这些条款。请注意，只有在您的某位帐户管理员接受更新条款后，您才可以访问自己的帐户并使用 AdSense 产品。

您可以在通知中详细查看条款及条件。不过，我们建议您在 30 天内先在我们的帮助中心里查看更新后的条款及条件。下面简要介绍了条款变化及亚太地区 AdSense 付款流程中的调整：

    ● 本次更新的目标是让新版条款及条件尽可能清晰明确。由此，我们希望新版的条款及条件更便于浏览，更方便您找到所查找的内容。
    ● 移动广告在 2013 年及将来都是大势所趋，因此我们扩大了条款的涵盖范围，更具体地说明了有关移动广告资源的条款。我们还在其中加入了 AdMob SDK 及其他发布商产品（例如 Google Affiliate Network）的使用准则。
    ● 为针对您的付款问题提供更好的区域性支持，您的签约实体将改为 Google Asia Pacific Pte. Ltd。请注意，此变化不会影响您的付款。

上述更新是本次新版条款及条件的主要更改。此外还有其他更改，因此请先完整阅读条款，然后再进行接受操作。

我们期待着您继续参与 AdSense 计划。

此致
Google AdSense 小组敬上

标签：adsense